Activity Cloud

ACTIVE Network Activity Cloud

ACTIVE Network Activity Cloud is a data analytics platform designed exclusively for activity organizers. With Activity Cloud, event coordinators can access real-time metrics and insights for driving participation growth, maximizing profits and increasing market reach through targeted marketing.

My responsibilities were to manage, plan, and lead ACTIVE’s Activity Cloud product offerings and Direct Data Monetization efforts.

Skills Applied:

Requirements gathering
Backlog Management
Sprint / Quarter / Annual Planning for Activity Cloud’s dashboard, “Target Marketer,” and dynamic pricing.

Dynamic Event Pricing

We wanted event pricing to be dynamically managed by setting price breaks, rules and conditions within their registration period to automatically trigger pricing changes based on revenue and registration targets. Using the Dynamic Pricing tool, event coordinators can set up their pricing strategy by setting up price breaks within their registration period that can be automatically updated based on revenue and registration targets.

Data Driven Maps (Participant Tracker, Regional Tracking)

Event coordinators can compare their own participant data against competitive events and community demographics to help better understand where their registrants live, gain insights into their competition, and visualize where the best areas to target for marketing campaigns.

Target Marketer

Within Activity Cloud was a marketing tool called Target Marketer. It enabled race administrators to manage all marketing messages from a single interface. It's integrations allowed post to be scheduled for high traffic times and target specific audiences. It also included registration links that could be tracked and attributed to specific posts (campaigns). This empowered administrators to know which ads were most effective to improve Registrations per ad spend.

Skills Applied:

Requirements gathering
Backlog Management
Sprint / Quarter / Annual Planning for Activity Cloud’s dashboard, “Target Marketer,” and dynamic pricing.